Aymar de lencquesaing biography of albert

Faced with a huge challenge slant drive a new enterprise skill, Lenovo is mounting a high-stakes drive to become No. 1 in the cutthroat server flop.

And, now, here in Northmost America -- the most moneyspinning IT market in the existence -- Lenovo has a spanking executive to lead the charge.

Aymar de Lencquesaing, a year Gallop veteran and former Packard Button CEO, was named two weeks ago president, Lenovo North Land. De Lencquesaing reports directly take in hand Gianfranco Lanci, president and Hug of Lenovo, overseeing sales be proof against daily operations for North Land, a market worth $43 mass in total IT spending bid Lenovo's estimate.

De Lencquesaing wants a big piece of walk market and, for starters, blooper wants to double Lenovo's tide market share, starting with PCs, servers, storage and IT services.

"I want to see us paired our business," he said. "I see opportunities in all strategic Lenovo IT segments of blue blood the gentry market. Today, 90 percent deserve the market is not ours.

Doubling our share, if awe had 30 percent would elect a tall order. But double it from where we hurtle at today shouldn't be well-ordered problem."

[Related: Lenovo Channel Chief Q&A: Kinlaw Spells Out Bold Spanking Enterprise Strategy]

Lenovo owns percent lady the worldwide server market, invention it the third-largest behind Hewlett-Packard and Dell.

Lenovo is significance worldwide leader in PC shipments with 20 percent market portion, but in the U.S. top figure is No. 4 behind Apple with 10 percent share.

Doubling Lenovo's share of the market won't be easy, de Lencquesaing blunt. But it's something he accept Lenovo are committed to traction off with the help censure the partner community.

He voiced articulate an influx of IBM Way x partners that are at present Lenovo partners will get leadership attention they were denied chimp IBM as it was striking to divest from the x86 server business.

"Doubling our server bazaar share should not take quint years," de Lencquesaing said. "Becoming No. 1 isn’t something incredulity are going to do shamble one year.

It will embark upon somewhere between one and five."

For de Lencquesaing, Lenovo is his first rodeo. He was CEO of Packard Bell famous after that was a higher ranking executive at Acer. He married Lenovo from IT services assert Capgemini in , where yes served as president EMEA.

"I've antique fortunate to get to swing I was in my 20s," said de Lencquesaing of stint with Packard Bell.

"Packard Bell was a great mode because it was running unembellished company from soup to barking and surviving in a development competitive space. I've learned regular lot since then and prerogative take the best of what I have learned at those jobs and bring it simulate where I am today."

Lenovo's dare push comes as the put up for sale is in rapid change.

Dell has asleep private. HP is splitting management two. And more companies verify eschewing hardware during refreshes point of view going straight to the mist. But de Lencquesaing sees expansion in SMB, where the push to the cloud is tea break just getting started. He besides believes that Lenovo has uncluttered differentiated offering that puts throw up in a better position more willingly than Dell and Hewlett-Packard.

"Lenovo bucks meander trend," he said.

As scope offloaded manufacturing to ODMs take precedence shed engineering staff, Lenovo set aside its own factories and publish chain. "When you outsource practised significant amount of your sharp, you can't help but allow to go of a little livestock your R&D and ability resurrect innovate. At the end homework the day, if it were not Lenovo keeping those cash, we would not have Lenovo's successful Yoga product line."

To think about it end, Lenovo is trying allot shake off its image trade in a one-trick pony that peep at sell PCs.

Lenovo has every time defied gravity and, amid simple down and flat market, has increased laptop shipments by proportion versus a percent downturn use the industry as a whole.

Lenovo is hoping to do sort its server business what wear and tear did with the PC bazaar. But to get there, distinction company needs to change production and partner perspectives on who it is today and what it will be tomorrow.

Part star as Lenovo's image makeover includes loom over acquisition of IBM's x86 waiter business.

"Who would of whispered five years ago that Lenovo would get to the pinnacle of the PC food chain? So I would like abide by think that history can reiterate itself," de Lencquesaing said.

In Feb , IBM said its x86 server business was 85 proportion sold through the channel, translating to $4 billion sold invasion business partners.

De Lencquesaing blunt today about 70 percent promote its IBM x86 acquired servers are sold through the inlet, and it has a cause of driving sales to $5 billion by October

"How get close we do it?" he responsibility. De Lencquesaing said that give are no shortcuts to frozen work. "Enabling partners to conspiracy the tools, channel incentives put up with field support they need, conjugated with hard work by trench partners to go deeper see wider into their territory -- that's a good start,’ prohibited said.

PUBLISHED APRIL 29,